The Struggles of a Small Business

For many businesses,  the current market situation is causing small businesses to struggle to stay afloat. The is a large number resources available for people to utilize for opening small businesses. This has caused a flood of new businesses to arise in same categories. All this competition has put a strain on the new small businesses owners. This creates a need to get the  businesses advertised in as many places as possible. One of the key tactics the businesses owners can take is utilizing search engine optimization tools. The search engine optimization tools help the business appear higher on the search engine list when a consumer does a search for a business or a service that matches what they are looking for.

The Struggles of a Small Business

The higher the businesses show up on the search engine list the more likely the business will be seen by more consumers. When consumers search the internet, they rarely look past the first page of results. If a consumer is looking for the best place to get their hair done, they are likely to do a search for hair salons. Of the websites that are likely to come up for hair salons, there are often websites that show nothing but discounts and coupons for the particular service they searched for. One of the websites that provides discounts and coupons for various businesses is Groupon.com. Consumers are likely to find discounts and coupons on Groupon.com that they would not get anywhere else.

 

The best thing that has come out of all this competition is that the consumers have more small businesses to choose from. The increased competition has also given the consumer better prices for the products and services that they are looking for. In the end, the consumers are the ones that come out the winners by the market getting flooded by so many new small businesses.

 

 

 

Where to place your small retail store downtown or suburb.

Location, location, location.

You have probably heard this cliche before, but have you thought to apply it when it comes to figuring out where to place your small retail store? When you want to find this out, one of the most important decisions you will make in this regard is whether to set it up in a downtown area or in a suburb. You will need to be sure that you follow some important steps, so that you are capitalizing in your location. Consider these points, so that you can then make the best decision for you.

First, what sort of clientele do you want to attract? If you are looking into a business that is more upscale or catering to a higher-priced demographic, suburbs are not the way to go. In most cities, downtown areas include an air of hustle and bustle, business, creativity and of course — money! On the contrary, suburbs are more personable, friendly and individualistic, so that you can reach a demographic that may be more family oriented or accustomed to slower paced, less intimidating circumstances. Make this your first point to consider when deciding between downtown and suburbs.small retail store

Second, you will definitely need to consider how much rent or mortgage you are willing to sacrifice for your office space. Simply put, downtown will fetch the most expensive asking price for real estate no matter where you live. This will have a tremendous payoff if you happen to attract more business, since downtown areas are also more populous. This is a trade-off that only you will know that you are willing to lean toward, but understanding this trade-off will help you decide whether to move to downtown or the suburbs.

Finally, you should consider the amount of space by which you plan to operate. In downtown, you will likely have smaller office buildings or will even share a suite with other business owners. Suburb denotes more sprawl, so you will have more square footage to your name that you can do with as you please. Each has pros and cons. Of course, having more space means more control over the operation of your business and what you want, while sharing space with others provides large-scale networking and resource sharing opportunities.

With this in mind, you will be able to decide what works best for you. Use these tips to guide you.