Methods of Telemarketing That Benefit Small Businesses

telephone and headset

Hiring a professional telemarketing company can provide both small and medium enterprises (also known as SMEs) with a new way of bringing in new potential clients. However, fees can vary according to the sector and type of campaign. This means it should not be considered a quick and cheap fix. It can take weeks before a company starts to see a return on their investment.

It is crucial that all small businesses and small startups optimize the rate at which they generate leads if they want to grow and improve productivity. When you first hire a telemarketing company, it is important that you make sure they are able to deliver the kind of results that your business requires. In the event that you want to handle telesales with an in-house team, you will need to make sure they are trained to the highest standards possible. If you live in the UK, a logical place to start might be to look into enrolling your existing staff on some good telesales training courses in London to give them that cutting edge.

telemarketing with phone and clock

Primarily, there are 2 types of telemarketing strategies that small and medium-sized businesses can employ. These are Inbound and Outbound. Both can apply to B2C and B2B campaigns by telemarketing companies.

    1. Inbound Telemarketing

This type of telemarketing is not as common in businesses that are on the smaller side, as many prefer to save their money by handling incoming calls on their own. However, inbound telemarketing still has several ways it could benefit them.

  • Teams that are outsourced are able to put all of their focus into handling your incoming calls.

  • Your in-house team is left free to work on more profitable areas.

  • There are more opportunities to upsell and cross-sell to your customers when they call

  • Customer satisfaction is increased since queries are handled promptly.

  • Issues and questions are handled quickly by experts dedicated to the issue.

  • No need for hiring additional staff or increasing your expenditure on payroll, simply hire the agency as needed.

  • Data for your contacts can be kept clean as leads are called and details checked and updated

    1. Outbound Telemarketing

Small business enterprises frequently utilize outbound telemarketing as a way to generate income as it helps by reaching out to increase the customer base as well as sales numbers. In addition to profits, outbound campaigns also have additional benefits for SMEs.

  • Make communication between B2B/B2C easier using an outsourced sales team dedicated to the task.

  • You can determine exactly how the product or service is sold, informing the telemarketers precisely what they should know and how to pitch the idea.

  • Professional telemarketers can ensure that anyone on the TPS register is not accidentally contacted.

  • Your in-house team is able to put their focus to converting leads generated into sales.

  • Professional telemarketers have experience and expertise in generating leads and researching prospects.

  • You can fine tune your methods for up and cross-selling to maximize your return on investment.

  • Generate many prospects that are high in quality, very quickly.

  • Software that telemarketing agencies use are able to focus their attention to specific markets you want to target, ensuring you reach exactly the people you need.

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