Small business owners often see high online-marking entrance costs associated with large social media sites as a barrier to advertising online. And while it may be true that social media sites can be expensive to advertise on, that isn’t the only way for a small business to advertise online.
An online forum is a place where enthusiasts and general consumers chat about products and services in the marketplace. These are often the place where those who are researching a new product online will end up.
These sites provide wide-reaching and lost cost advertising spaces which can engage not only new customers during the all-important research stage but also retain long-term customers by maintaining a visual point of presence to the very people buying the products.
Coupon Sites and Apps
Putting a sign up in the window just isn’t going to cut it, anymore. Registering sales and offers with various coupon sites is a great way to put your brand in the face of countless new customers. Sites like the Groupon Coupon page for CarParts are the best way to get in on the coupon craze and spend your valuable marketing dollars wisely.
Gone are the days where you would type ‘hairdresser in Chicago’ and be presented with a bland list of results. Now, the results include amap showing the user location and the various salons around them.
This tool isn’t reserved for big business and can be a powerful mechanism to attract new customers. Best of all – it doesn’t cost a lot of money.
By simply registering the details of your business with various large space search and map providers, your company is prominently shown without the need to spend money on purchasing keywords searches.
If you rely on this strategy, however, be sure to have your customers complete online reviews and to ‘check-in’ to your establishment. When users are presented with local results, the more information and reviews they can see, the better.
If you are running a small business, then the longevity of your business depends on how well you can adapt to the online marketplace. These are three easy and versatile ways for any small business to start the shift.