The Struggles of a Small Business

For many businesses,  the current market situation is causing small businesses to struggle to stay afloat. The is a large number resources available for people to utilize for opening small businesses. This has caused a flood of new businesses to arise in same categories. All this competition has put a strain on the new small businesses owners. This creates a need to get the  businesses advertised in as many places as possible. One of the key tactics the businesses owners can take is utilizing search engine optimization tools. The search engine optimization tools help the business appear higher on the search engine list when a consumer does a search for a business or a service that matches what they are looking for.

The Struggles of a Small Business

The higher the businesses show up on the search engine list the more likely the business will be seen by more consumers. When consumers search the internet, they rarely look past the first page of results. If a consumer is looking for the best place to get their hair done, they are likely to do a search for hair salons. Of the websites that are likely to come up for hair salons, there are often websites that show nothing but discounts and coupons for the particular service they searched for. One of the websites that provides discounts and coupons for various businesses is Groupon.com. Consumers are likely to find discounts and coupons on Groupon.com that they would not get anywhere else.

 

The best thing that has come out of all this competition is that the consumers have more small businesses to choose from. The increased competition has also given the consumer better prices for the products and services that they are looking for. In the end, the consumers are the ones that come out the winners by the market getting flooded by so many new small businesses.

 

 

 

Is it Possible for a Business to Profit and Contribute to Positive Changes?

Chivas, the Scottish whiskey maker, has decided to find out the answer to this question with its million-dollar fund set aside for start-up companies. The Venture campaign, as it is titled, gives entrepreneurs the chance to win a share of this fund. Read more “Is it Possible for a Business to Profit and Contribute to Positive Changes?”

4 Ways to Get New Clients – and Keep them Coming

It can be stressful running your own business, and the process of getting clients to keep that business running smoothly can be a difficult task. Many business owners find getting clients one of the most anxiety-riddled tasks to undertake. Here I will share 15 in-depth ways that can help you get more clients for your service-based business and keep them coming.

Here are four ways to ensure that your business gets booked months in advance. These are my favorites for finding and keeping new clients.

Participate in Facebook GroupsParticipate in Facebook Groups

The notion that Facebook for business is dead is dead itself. There is a small organic reach with the social media master and that is about 3 percent. With numbers like that, it is easy to think that the notion of Facebook business being a dead end might have some truth to it. Actually, it is a great place for finding clients and building your business.

Join groups where your ideal client might be spending time. For instance, if you are a graphic designer, you might join groups that are aimed at bloggers and other small business owners. These people will definitely need the help of a graphic designer. Jump in on conversations and answer questions. Be sincerely helpful. People will take note of your expertise and will be happy to click on any link you leave to your own Facebook page or website.

Many users of this tactic have actually found that doing this is a great way to “meet” new clients who want and need your services. In addition, you can interact with them online so you make a genuine connection with each other. The more these people connect with you, the more likely they are to spread the word about your services.

Think of Facebook as the easiest and most affordable digital word-of-mouth referral system around. It is also easy to spread your business to your own family and friends on Facebook and get clients that way. Family and friends can be a great source for connecting with new and future clients.

Some owners have found that of the 90 percent of clients that come from networking within Facebook groups there is another 10 percent that comes as referrals from those same clients they first connected with on groups. It is definitely a useful contact tool. It is also a great way to meet other business to business contacts and grow with one another’s help and client referrals.

Where to place your small retail store downtown or suburb.

Location, location, location.

You have probably heard this cliche before, but have you thought to apply it when it comes to figuring out where to place your small retail store? When you want to find this out, one of the most important decisions you will make in this regard is whether to set it up in a downtown area or in a suburb. You will need to be sure that you follow some important steps, so that you are capitalizing in your location. Consider these points, so that you can then make the best decision for you.

First, what sort of clientele do you want to attract? If you are looking into a business that is more upscale or catering to a higher-priced demographic, suburbs are not the way to go. In most cities, downtown areas include an air of hustle and bustle, business, creativity and of course — money! On the contrary, suburbs are more personable, friendly and individualistic, so that you can reach a demographic that may be more family oriented or accustomed to slower paced, less intimidating circumstances. Make this your first point to consider when deciding between downtown and suburbs.small retail store

Second, you will definitely need to consider how much rent or mortgage you are willing to sacrifice for your office space. Simply put, downtown will fetch the most expensive asking price for real estate no matter where you live. This will have a tremendous payoff if you happen to attract more business, since downtown areas are also more populous. This is a trade-off that only you will know that you are willing to lean toward, but understanding this trade-off will help you decide whether to move to downtown or the suburbs.

Finally, you should consider the amount of space by which you plan to operate. In downtown, you will likely have smaller office buildings or will even share a suite with other business owners. Suburb denotes more sprawl, so you will have more square footage to your name that you can do with as you please. Each has pros and cons. Of course, having more space means more control over the operation of your business and what you want, while sharing space with others provides large-scale networking and resource sharing opportunities.

With this in mind, you will be able to decide what works best for you. Use these tips to guide you.

Loans For Entrepreneurs: What To Consider

Being a business owner comes with an amazing sense of pride. You are your own boss and you can do something that you love. Not only that, but if you are lucky enough, you can share it with others.
Loans-For-Entrepreneurs----What-To-Consider
Being an entrepreneur is something that you should be proud of and word hard to make your business successful. One way that you can find success is by growing your business. Many times, though, you will not have the working capital to expand. If that is the case, you should consider looking into loans for entrepreneurs.

Why Take Out A Loan

Being a business owner and getting a loan to grow your business can be beneficial. While it may cost money initially, it will pay off before you know it. Depending on the type of business you run, you may choose to add more inventory, hire additional workers, upgrade your technology, open another location, or even move to a better location. There are many changes you can make to grow your business and taking out a loan can help you do this.

How To Take Out A Loan

Taking out a loan for your business can be quite helpful, but how do you go about doing so? You should begin by estimating how much of a loan you would like to take out. This may take you some time as you consider all of the changes you would like to make. Do your research to find out how much each of these improvements will cost. Once you have an idea of how much of an entrepreneurial loan you would like to take out, decide which financial institution you would like to apply for the loan at. If you are happy with your bank, you should start there. But, if you are thinking of moving banks, now would be a good time to consider the switch. Having a good relationship with a financial institution can be quite beneficial for any business. As soon as you decide where you want to apply for your loan, contact the bank to set up an appointment with the lender for entrepreneur loans.

By carefully considering a loan that you want to take out to improve your business, you can get the loan that best suits your needs. Use the information shared here and you can take out the best loan for your situation and watch your business take off.