It can be stressful running your own business, and the process of getting clients to keep that business running smoothly can be a difficult task. Many business owners find getting clients one of the most anxiety-riddled tasks to undertake. Here I will share 15 in-depth ways that can help you get more clients for your service-based business and keep them coming.
Here are four ways to ensure that your business gets booked months in advance. These are my favorites for finding and keeping new clients.
Participate in Facebook Groups
The notion that Facebook for business is dead is dead itself. There is a small organic reach with the social media master and that is about 3 percent. With numbers like that, it is easy to think that the notion of Facebook business being a dead end might have some truth to it. Actually, it is a great place for finding clients and building your business.
Join groups where your ideal client might be spending time. For instance, if you are a graphic designer, you might join groups that are aimed at bloggers and other small business owners. These people will definitely need the help of a graphic designer. Jump in on conversations and answer questions. Be sincerely helpful. People will take note of your expertise and will be happy to click on any link you leave to your own Facebook page or website.
Many users of this tactic have actually found that doing this is a great way to “meet” new clients who want and need your services. In addition, you can interact with them online so you make a genuine connection with each other. The more these people connect with you, the more likely they are to spread the word about your services.
Think of Facebook as the easiest and most affordable digital word-of-mouth referral system around. It is also easy to spread your business to your own family and friends on Facebook and get clients that way. Family and friends can be a great source for connecting with new and future clients.
Some owners have found that of the 90 percent of clients that come from networking within Facebook groups there is another 10 percent that comes as referrals from those same clients they first connected with on groups. It is definitely a useful contact tool. It is also a great way to meet other business to business contacts and grow with one another’s help and client referrals.